NonConform Placement

Today, I finished my two week placement at NonConform.
By completing this placement, it has opened my eyes to the working process of this sector; how the company approaches briefs, clients, the bussiness side and keeping a good relationship with client and designer.
Good communication skills are vital to ensure both parties have a gain.
I managed to participate in a number of live briefs that the company were currently working upon.

During my time, I furthered my technical skills and was taught about 'widows and orphans' within typesetting - a topic not taught whilst at university. I covered the spectrum of Graphic Arts and studied under Graphic Design, Illustration, Layout, Typography and Typesetting.

A valuable experience with positive outcomes !

I am also pleased to say that they would like me to return whenever is possible, which was a very warming comment to receive and a hearting way to end my two week placement.

Butchers Dog - Marketing Research : NonConform

My favourite brief at NonConform. I had the chance to design and layout a scrapbook for marketing research; client - Butcher's Dog.



Front & Back covers

The scrap book idea was to allow dog owners to fill out a survey-like set of questions, keep a diary for 8-days, and use the book as a photo collection of thier dog(s).

Example of a chapter headings within booklet.

The booklet is A5 sized, consisting of 44 pages.

I used Indesign for the layout and typesetting, whilst I was producing illustrations to work alongside the text, chapter pages and cover designs.

Example of chapter headings wthin booklet

It was during this brief, I learnt about 'widows and orphans' in typesetting - which has proved useful to me and will help me in my layout design for my GARP.

60 copies of my booklet were printed and handed out to the public which was a bit surreal to grasp!

Photogaphy of the actual booklet coming soon...

Knowsley Housing Trust : NonConform

Again, I had the advantage of producing some ideas for a campaign for Knowsley Housing Trust, were a new 'red and yellow' card scheme was set into place amongst tenants, and a rewards system for those who pay their rent on time.

This was an exciting brief to research as it was purely from scratch, anything is possible at this point! I drew up some visuals and possible concept ideas for possible logo designs / imagery that could be recognised as KHT's symbol at community fair's / media etc.

Unfourtuntley, I only had a day to work upon some ideas as my placement was coming to an end. However, in may own time, I wish to continue my visuals and see what I come up with.

Inform - Typeface Design : NonConform

I had the oppourtunity to work on a typeface design for Fusion21
This was my first attempt of creating a typeface from scratch, it took me three days to complete this set.
Obviously, there are still some tweaks needed and a set of punctuation marks to accomodate it, which will be updated in time.



Lowercase typeface



Uppercase typeface

NonConform invited me to continue my work on an italic version of the font, as well as a narrow and bold version also.

Stafford & Rural Homes - Annual Report : NonConform

I also took part in producing some ideas for the illustrations/design of Stafford & Rural Homes Annual Report.
The theme was 'delivery/delivering' and along with this, I illustrated some concepts that could be used throughout the report to display information and statistics.

The idea that was chosen was the title; 'Delivering Results' illustrated as parcels, wrapped up being posted through the letterbox of a home.

My concept involved the parcels being hand drawn to spell out the title and later, to be vectorised in Illustrator.

My only concern with this look, was that it could be seen as difficult to read / messy. Therefore, I drew another version, to give the effect of being delivered already, positioned like building blocks on the doormat.

I think this version is more visible / clearer to read; as tenants from all ages receiving this and some will see it more so than others.

The final look is still being proccessed upon.

Manchester Camerata - Brochure Covers : NonConform

Following from a requesting email, the client; Manchester Camerata stated some foundations as to what they would like to appear on the front and back of the Manchester Camerata 2010/11 brochure covers.

The client requested two cover designs, one using close-up photography shots and the other to be far away shots. Both covers to have a white spacing around them. The 'Man Cam' logo and 2010/11 to be on the cover and company sponser logos on the rear.

Below shows my two alternative cover versions.

Layout in InDesign.

Close-up head shots

Far away shots

Personally, I prefer the far away shots as I believe this gives a greater understanding of body language to the music as well as facial expression. it also allows the images to breathe individually, working well on the page as a whole.

FCS - Financial Consultancy Service : NonConform

I produced some logo's for a Financial Consultancy Service who required a new look for their new boss. I designed the following logo's in Illustrator, producing a small colour pallette and sophisticated shapes and lines.

The logo's above show how I used the 'F' as a square root sign, with reference to Mathematics.

I also attempted combining the letters to create a unique logo within itself that would act as a symbol - referencing the company brand. Other ideas adopted a clear, bold look for the 'FCS' so it stands clear.

I then began to experiment more so with shape, sophisticated and elegant shapes easy on the eye. Shapes and colours produced a calm, relaxing look that didn't over power or appar too heavy. The muted colours relax the logo and is easier on the eye.

These are my final logo ideas for FCS.

Having to design and produce a logo within six hours, I am pleased with my outcome.